Made without harsh chemicals or bleaching agents. Combines aloe and lanolin with ingredients that actually alter the way light reflects off the hair shaft producing a brighter, more vibrant mane, tail and hair coat. Works on all hair colors but is best for whites, grays and palominos. Very effective in removing tough manure, urine and grass stains. The aloe and lanolin work to gently condition hair and skin to leave behind healthy, shiny, manageable hair.